Meta Ads + Automation for Med Spas

Turn med spa leads into booked consultations.

The leads are coming in. They're just not turning into booked, confirmed patients. I build the system that closes the gap between the click and the chair, for owner-operated med spas and aesthetic clinics in the US.

More booked consultations 60-second automated follow-up Less wasted ad spend Plain English reporting
Get My Free Lead-to-Patient Audit Built exclusively for owner-operated med spas and aesthetic clinics.

Most med spas don't have a lead problem. They have a follow-up problem.

Your leads aren't bad. They're being abandoned.

Leads come in from your ads. Responses slow down. Appointments aren't confirmed fast enough. And your clinic pays for traffic that never turns into a patient.

The front desk sees the inquiry hours later. One call goes out, one text maybe. No reply. The lead gets filed under "not interested." But they were interested. They just got contacted too late, too infrequently, by the wrong process.

1
Lead fills out your formIntent is high. They want this.
2
Nobody responds for hoursThey move on. Book elsewhere. Go cold.
The Leak
3
One call. No answer. Done.No follow-up system. Lead abandoned.
The Leak
4
You blame the adsBut the ads worked. The system failed.

You already paid for those leads.

"The lead didn't go cold. It got abandoned. And every abandoned lead is revenue that's already been paid for twice."

Aashir, Varro

$3K to $10K
Lost in treatment revenue every month before you count repeat visits, memberships, or lifetime value. Take a med spa getting 50 leads a month. Move the booking rate from 30% to 45% with faster, automated follow-up and that's 7 to 8 more consultations recovered. With the industry average spend sitting around $500 per visit, that's thousands sitting in your inbox, unanswered, every single month.

The complete system from stranger to seated patient.

Not just ads. The entire path from the moment someone sees your ad to the moment they're confirmed in your chair.

Meta Ads That Attract the Right Leads

Targeted campaigns built around your specific treatments, local market, and ideal patient profile. Built within Meta's health and wellness advertising guidelines to keep your account safe and your leads qualified.

60-Second Automated Follow-Up

The moment a lead fills your form, they receive an automatic response, day or night, whether your front desk is free or not. 78% of customers book with the first business that responds, and most med spas take hours. This closes that gap before a competitor can.

Consultation Booking System

Multi-step SMS and email sequences that move leads from interest to confirmed appointment. Reminders 24 hours before. Re-engagement for no-shows. The system owns the follow-up so your team doesn't have to.

Plain English Reporting

Not a dashboard full of numbers. Every week: here's what happened, here's what it means, here's what I'm doing about it. You know exactly what your marketing is producing in language that makes sense.

Full system built and live in 14 days.

First booked consultations within 30 days of launch.

1
Days 1 to 2

Onboarding and Business Audit

Before touching a single ad, I go deep on your business. Your top treatments, ideal patient profile, average consultation value, current booking process, and biggest drop-off point. The system gets built around your actual clinic, not a generic template. This is also where I identify exactly where your leads are leaking right now.

Structured intake, no guessing, no generic setup
2
Days 3 to 5

Offer and Funnel Setup

I build or refine your lead capture funnel. A clean landing page connected to a form that captures name, number, and treatment interest. The offer gets matched to what converts in your market: free consultation, discounted first treatment, or a specific service intro. This is what every ad sends people to.

No wasted ad spend on weak landing pages
3
Days 4 to 7

Automation Build in GoHighLevel

The moment a lead fills your form, the system responds within 60 seconds, automatically. SMS and email follow-up sequences run for 3 to 7 days if they don't confirm. Appointment reminders go out 24 hours before. No-shows receive re-engagement messages. Your front desk handles patients. The system handles leads.

60-second response, day or night
4
Days 7 to 10

Meta Ad Campaign Launch

Two to three creatives targeting your local area: before and after content, social proof, or direct problem-solution angles. All campaigns are built within Meta's health and wellness advertising guidelines to protect your account. I launch, watch the data, and let the algorithm start learning.

Account protected, guidelines followed
5
Days 10 to 30

Monitoring, Optimisation and Reporting

I watch cost per lead, lead quality, show rate, and booking rate daily. I kill what isn't working. I scale what is. Every week you receive a plain English update, not a dashboard. Just: here's what happened, here's what it means, here's what I'm doing about it.

Weekly plain English updates, no dashboards
6
Day 30

Results Review and Month Two Plan

I sit down on Zoom, walk through results against the 15 to 25 consultation target, and map out month two. If I've delivered, this conversation is about scaling. If I haven't, the guarantee kicks in. Either way, you know exactly where every dollar went and what it produced.

Transparent results, no spin, no vague reporting

15 booked consultations in 30 days, or I keep working for free.

If I don't generate at least 15 booked qualified patient consultations in your first 30 days, you pay nothing for month two until I do. I keep working, at my cost, until I hit the number I promised you.

Your ad spend goes directly to Meta and is separate from this guarantee. The ads need to keep running because that's what generates the leads I'm optimising. But my time, my work, and my management, that's on me until I deliver.

How I define a booked qualified consultation: A lead who fills the form, is contacted through the automated system, and confirms an appointment date and time. No-shows after confirmation still count as booked, because the system did its job. I don't control whether someone shows up on the day. I control whether they committed.

Get My Free Lead-to-Patient Audit →

Built to produce numbers that matter.

I measure one thing: patients in chairs. Here's what the system is built to deliver.

15 to 25
Booked qualified consultations targeted per month, per client
60s
Maximum lead response time, automated, around the clock
14
Days from kickoff to full system live and running

Picture the version where this is handled. A lead comes in at 11pm and gets answered before they've closed the tab. Your front desk stops chasing cold inquiries. The calendar fills a week out instead of staying half empty. And you stop wondering whether the next ad budget is the thing that finally fixes it, because the leak is already closed.

This is built for a specific type of owner.

This is for you if

  • You're an owner-operated med spa or aesthetic clinic in the US
  • Your calendar has gaps you can't consistently fill
  • You're getting leads but they're not converting or showing up
  • You've been burned by agencies that reported clicks instead of patients
  • You want to see exactly where every dollar goes
  • You're willing to invest real ad spend and commit to the onboarding process

This is not for you if

  • You want brand awareness, follower counts, or visibility rather than revenue
  • You're not willing to allocate a real ad budget to fund the system
  • You want to be completely hands-off during onboarding
  • You've already decided marketing can't work for your business
  • You're a multi-location corporate chain

Straight answers.

Usually within 14 days once I have the access and information needed from the onboarding audit. The build covers the automation sequences, funnel, and ad campaign setup. Day 14 is launch. Day 30 is your first results review.
Not always. In many cases I build the funnel around what you already have. The audit is where I determine what needs to be built versus what I can work with. I never recommend spending on things that aren't necessary.
No. Ads are one part of the system. The other part, arguably the more important part, is the automated follow-up that makes sure leads actually become booked patients. Running ads without fixing the follow-up is like filling a leaking bucket. I fix the bucket first.
Most agencies optimise for leads. I optimise for seated patients. Every decision, from ad creative to targeting to follow-up timing, is measured against one number: how many patients actually walked through your door. I report in plain English, not dashboards. And I understand the difference between a lead, a booked consult, a show, and a sale.
That depends on your offer, market, and current lead handling. The free audit is where I look at your specific situation and tell you honestly whether I'm the right fit and where your biggest opportunity is right now.
The free 20-minute audit is how I figure that out. I look at your current lead flow, where patients are dropping off, and what your calendar looks like right now. If I'm a fit, I'll walk you through exactly how the system works and what it would cost. If I'm not, I'll tell you that too. No pitch, no pressure.

If your calendar has gaps, fix the leak.

Book a free 20-minute Lead-to-Patient Audit. I'll look at your current lead flow, identify where patients are dropping off, and tell you honestly whether I'm the right fit and what fixing it would mean for your revenue.

Get My Free Lead-to-Patient Audit A straight 20-minute conversation about your clinic.